Where you travel and how you spend can change the world
In the spirit of July and because I was exercising my freedom to not write a blog last week I’m going to talk a little bit about Independence and how freedom of choice can affect destinations, communities, regions, industries and the planet. It’s pretty obvious that there is no greater power on the planet than the power of currency. My favorite aspect of the Green Revolution that’s taking place is how simple it is to actually foster change through spending. There are those that will tell you that the only way to save the planet is by changing the consumer mentality and to reduce our possessions and fundamentally end our “throw-away” culture. I’m not the person you want to have this discussion with at a dinner party because I seriously love buying things and am only limited in scope by my bank account. I agree in theory, but changing the cultural makeup of billions of people is a lot harder than buying smart. As Josh Dorfman has so perfectly pointed out in The Lazy Environmentalist, "the easiest way to exercise the power to influence society is by purchasing sustainable products". The range of product categories and options is becoming limitless and this is exactly as it should be. The more that we as a society spend on green products the more green products will become available. It’s that simple. Travel is no exception.