Destination Marketing

One of Costa Rica's most beautiful and eco-friendly hotels has just been officially recognized as one of the most sustainable destinations in Costa Rica.

Arenas del Mar blends gorgeous surroundings and the chance to experience both the beach and the rainforest with luxurious accommodations and a highly-developed sustainable infrastructure.

Last month Arenas del Mar was awarded Five Leaves - the highest rating - by the Costa Rican Tourist Board (ICT), becoming the first resort to do so within such a short time of its opening. Arenas del Mar is the perfect model for balancing sustainable tourism practices and policies with world-class service and amenities.

The properties extensive sustainable features include solar panels to heat hot water coupled with energy saving auxiliary water heaters, underground electricity systems that don't interfere with surrounding wildlife, chlorine-free ionization systems to clean the pool water, energy-efficient lighting and illumination throughout the entire property, extensive recycling programs and more.

When most Americans think about Denmark, if they think about Denmark, it's probably something along the lines of being near Sweden and Norway or eating strange fermented fish (or is that Iceland?) or not much at all. In general Denmark lacks an identity with foreign tourists and the sensitive geniuses at Visit Denmark, the country's tourism board, decided that the best way to get men to visit was to focus on two main selling points:

1. Danish women are blonde and beautiful
2. Danish women get drunk and have unprotected sex with strange foreign men they meet in bars

But how do you launch a campaign (outside of Maxim Magazine) that will hit your target audience without grossing out everyone else in the process?